Skiing Grandparents Play Major Role Introducing Grandkids To Winter Sports

Grandparents who ski or board play a major role introducing their grandchildren to the sport. This is one of several significant findings from the April reader survey.

It was the fifth SeniorsSkiing.com reader survey, and it produced the largest reader response to date.

Fifty-eight percent of respondents identified as grandparents. The introduced more than 68% of their grandchildren to the sport. Importantly, 94.5% of the kids continue to participate. Each responding grandparent or grandparent set has an average of 3.7 grandkids.

These “gateway grandparents” may instruct the kids, pay for lessons, or encourage their adult children to do the same. Even if the grandparents don’t live nearby, readers report that they purchase equipment and clothes as gifts, and often host family ski vacations.

The average survey respondent is 68 and skied or boarded an average of 15 days last season. More than one-third skied 23 days or more.

“As this survey shows, grandparents play a major role introducing younger people to skiing and boarding,” observes Mary Jo Tarallo, Executive Director of Learn To Ski and Snowboard, the national initiative dedicated to spreading the joy of skiing, snowboarding and winter sports.”At a time, when the ski industry is seeking ways to attract more participants, the SeniorsSkiing.com survey results shed light on grandparents as a reliable but overlooked source of new skiers and boarders.”