NSCF Newsbeat December 2017

National Ski Council Federation Newsbeat December 2017  Ski industry tries to maintain stability amid shifting user trends in younger generations. Michael Reitzell, president of the California Ski Industry Association says millennials, people who range in age from 17 to 37, are approaching life differently than previous generations. They are waiting longer to purchase homes and […]

VÖLKL IS THE ESSENCE OF BAVARIAN CRAFTMANSHIP

VÖLKL IS THE ESSENCE OF BAVARIAN CRAFTMANSHIP WORDS: DONNY O’NEILL // PHOTOS: FLORIAN BREITENBERGER Fertile, precisely cut and maintained farmland wraps around the bustling town while the gentle mountains of the Bavarian Forest arch along the northeastern horizon. The tranquil waters of the Danube flow peacefully through the urban district on their journey southeast to the Black Sea. Beautifully […]

The Ski Bum’s Holiday Survival Guide

PHOTO: Brett Schreckengost The Ski Bum’s Holiday Survival Guide A cheat sheet for those hard-to-answer questions from Grandma and Uncle Steve December 20, 2017 By Jack Foersterling Coming home for the holidays can be bittersweet for a lot of skiers. You leave your friends, the mountains, and your skis behind, but you get to spend time with […]

In the Face of Climate Change, Park City Has Become a Leader

In the Face of Climate Change, Park City Has Become a Leader. Is it Enough? Park City, Utah, has pledged to reduce their carbon footprint to zero by 2032, but how much can they really do? December 21, 2017 By Julie Brown     PHOTOS: Erik Seo Overnight, it snowed a foot. After weeks of warming, the storm was […]

Growing Nordic Through Local Partnerships

Nordic Retailers Build Loyalty with High School Ski Teams December 19, 2017 / Lou Dzierzak To grow the sport of nordic skiing and helping build their businesses, many retailers are looking towards local partnerships. The Benefits of Teamwork in Specialty Retail Depending on Mother Nature to deliver weather conditions that spur cross-country ski sales can be a […]

Burton Announces Industry-Leading 2020 Sustainability Goals

Burton Announces Industry-Leading 2020 Sustainability Goals December 15, 2017 / SIA  Burton announced new industry-leading goals focused on sustainability that the company is committed to achieving by the end of year 2020. The new goals build on Burton’s already comprehensive sustainability efforts and focus on three major categories – product, people and playground. “As snowboarders and people […]

Vonn Silences Doubters with Win in Val d’Isere

Vonn Silences Doubters with Win in Val d’Isere By Gabbi Hall – Digital Content Editor December 16, 2017 Given her age and recent injuries, some fans have said that Lindsey Vonn should retire and let younger athletes have their turn on the World Cup. The American responded to those comments loud and clear with a victory in […]

Santa Delivers Pre-Holiday Powder To New England Resorts

Santa Delivers Pre-Holiday Powder To New England Resorts Wednesday, 13 December 2017 SnoCountry Santa delivered an early Christmas present of more than three feet of snow on slopes throughout New England over the past week. And as a stocking-stuffer, cold temperatures wrapped up with all that new snow, allowing for round-the-clock snowmaking. So if you’re […]

The French Alps Just Got BURIED

The French Alps Just Got BURIED Ski – Pelvoux Vallouise, France Got 106″ of Snow Chris Wallner | December 12, 2017 Ski – Pelvoux Vallouise, France. Image: Local Authorities According to WePowder, the French Alps just got absolutely buried by a super storm that moved through. Ski – Pelvoux Vallouise, France received 270cm of snow or 106″. The past few […]

Alaska Just Saw One of the Most Extreme Snowfall Rates Ever Recorded

Alaska Just Saw One of the Most Extreme Snowfall Rates Ever Recorded on Wednesday: 10″ of Snow in 1-Hour WeatherBrains | December 8, 2017 | Plowing roads in Valdez, AK on December 6th, 2017. photo: AK DOT 2,678′ Thompson Pass near Valdez, Alaska just recorded 10″ of snow in one hour on Wednesday. That’s 1.7″ of snow […]

New video showcases stupid-deep skiing at Jay Peak, Vermont

New video showcases stupid-deep skiing at Jay Peak, Vermont Published on December 7, 2017 by Henrik Lampert The 2017 winter storm, Stella, was no joke: It dropped nearly five feet of snow in some areas, including 58 inches in Vermont. Stella paralyzed several major cities, knocking out power to half-a-million individuals and crippling air travel for tens […]

American alpine skiing legend Bode Miller calls it quits

American alpine skiing legend Bode Miller calls it quits By Kade Krichko After six Olympic medals across five winter Olympic Games, alpine skier Bode Miller is retiring ahead of the 2018 PyeongChang Winter Games. The most decorated American Olympic skier in history, the 40-year-old made it official recently, announcing that he would be heading to the Olympics […]

Partner Spotlight