Growing Nordic Through Local Partnerships

Nordic Retailers Build Loyalty with High School Ski Teams December 19, 2017 / Lou Dzierzak To grow the sport of nordic skiing and helping build their businesses, many retailers are looking towards local partnerships. The Benefits of Teamwork in Specialty Retail Depending on Mother Nature to deliver weather conditions that spur cross-country ski sales can be a […]

Burton Announces Industry-Leading 2020 Sustainability Goals

Burton Announces Industry-Leading 2020 Sustainability Goals December 15, 2017 / SIA  Burton announced new industry-leading goals focused on sustainability that the company is committed to achieving by the end of year 2020. The new goals build on Burton’s already comprehensive sustainability efforts and focus on three major categories – product, people and playground. “As snowboarders and people […]

Colorado ski area could offer $1 lift tickets all winter

Colorado ski area could offer $1 lift tickets all winter October 12, 2017 By Kade Krichko For those skiers and snowboarders that have used the, “Skiing is too expensive” excuse to stay away from the slopes, one Colorado ski hill is calling your bluff. Last week, Steamboat Springs city officials announced that they are “strongly considering” offering $1 lift […]

Skier Fell 20-Feet Off Chairlift at Arapahoe Basin, CO on Opening Day

Skier Fell 20-Feet Off Chairlift at Arapahoe Basin, CO on Opening Day Yesterday SnowBrains | October 14, 2017 | Arapahoe Basin, CO today at 10am. image: a bay webcam North America experienced its first chairlift fall of the season on the very first day of the season yesterday.  A very Friday the 13th moment… According to Arapahoe […]

As baby boomers leave ski slopes, millennials fail to fill gap

As baby boomers leave ski slopes, millennials fail to fill gap Low ski visits from young adults force resorts to change outreach methods Carolyn Webber / Park Record / October 10, 2017    Skiers riding the Payday lift at Park City Mountain Resort on opening day last ski season. As demographics change in the ski […]

Arapahoe Basin First To Open In Rockies

Arapahoe Basin First To Open In Rockies Wednesday, 11 October 2017 Andy Dennison The annual friendly competition to see which Colorado mountain starts up first is over for 2017-2018. Arapahoe Basin expects to open Friday (Oct. 13) to officially ring in the new ski and snowboard season in the Rocky Mountains. The mountain that sits astride […]

SILVERTON CLAIMS FIRST LIFT-SERVED TURNS OF WINTER 17/18

SILVERTON CLAIMS FIRST LIFT-SERVED TURNS OF WINTER 17/18 Sep 26, 2017  By: Sam Morse   SILVERTON, Colo. — Rocky Mountain first-chair bragging rights were claimed Sunday when the folks at Silverton Mountain fired up the old double seater to allow their team of pow-hungry patrollers a shot at the upper mountain’s freshly accumulated snow. In a press release […]

Aspen Snowmass to celebrate 50th birthday with $6.50 single-day lift ticket

Aspen Snowmass to celebrate 50th birthday with $6.50 single-day lift ticket September 21, 2017 By Ryan Brower Aspen Snowmass is set to celebrate their 50th birthday on Dec. 15. Part of that celebration includes offering a single-day lift ticket for that day at the price they were way back on opening day in 1967: $6.50! The best part is […]

Park City-based National Ability Center Expansion

Park City-based National Ability Center plans to expand facilities, starting with its Mountain Center, in 2018 Process brought on by growing clientele The planned expansions around the NACís Quinnís Junction basecamp, including a new recreation center and, eventually, a new lodge that will provide more long-term living quarters, an expanded archery range, campground, equestrian expansion […]

Sunday River plans $4.7M upgrade, including new chairlift

Sunday River plans $4.7M upgrade, including new chairlift   Sunday River Ski Resort in Newry is planning to spend $4.7 million on improvements at the eight-peak 135-trail ski resort this season. The resort’s spending includes a new chairlift and trail, snowmaking equipment upgrades and a 29-unit condominium complex that will be completed by the end […]

East Coast Cat-Skiing Is Now A Reality At Sugarloaf In Maine!

East Coast Cat-Skiing Is Now A Reality At Sugarloaf In Maine! Matt Brennan | September 14, 2017 While the East Coast may be known for many things…accessing untouched terrain on a snowcat is not one of them…until now! Sugarloaf has just announced that they will be operating Maine’s first and only cat-skiing operation on neighboring Burnt […]

Park City, UT Cuts Entire National Ski Patrol Program

Park City, UT Cuts Entire National Ski Patrol Program LadyBrains | August 30, 2017 | Park City Mountain Resort, UT has released their decision to no longer continue their program with the volunteer based National Ski Patrol (NSP). They sent an email explaining their decision to volunteers and paid patrollers this last week.  “As our resort has grown […]

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