Trying Keeping Your Older Members and Attracting The Younger Ones as Well By Bob Wilbanks, NSCN

Year-round activities that cater to both the 30-year old and 60-year old can mean the survival of America’s ski clubs. In this instant gratification seeking world, everybody seems to think that they should have it all and that they should get it now! Why wait? Ski clubs should keep their memberships occupied during the summer […]

As One Vacation Door Closes a Bit, Other Doors Open By Bob Wilbanks, NSCN

For the last decade, we have heard ski industry sales people complain that the days of ski club business are numbered because of the advancing average age of ski club members. I submit to America’s ski clubs — and to the ski industry — that those comments express a “glass half empty” philosophy. Yes, America’s […]

U.S. Members-Only Ski Resorts By Bob Wilbanks, NSCN

Montana’s Yellowstone Club The first resort that recently started catering to the top 1% was the Tim Blixseth’s 2,200-skiable acre Yellowstone Club adjacent to Big Sky Resort. The Yellowstone Club drew around 250 big name homeowners who paid $250,000 for a membership (plus $5 to $35 million for a house at the club — and […]

The Largest Lift Connected North American Resorts

The Largest Lift-Connected North American Resorts For 2015-2016 National Ski Club Newsletter Here are the largest three lift-connected ski resorts as of the 2015-2016 ski season — Whistler, with 8,171 acres; Park City/Canyons, with 7,300 acres; and Big Sky, with 5,800 acres. Frankly, if you want to ski every run on these resorts on a […]

Two Things to Avoid on Your Club’s Website

Ski club website newsletters should be published with two audiences — and perhaps even two messages — in mind. 1. Tell members what is coming up next in the club and how much fun the last activity was so that they might try a similar activity in the future. 2. Tell prospective members just how […]

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