Bode Miller Launches Peak Ski Company with 6 New Ski Designs
Montana-based Peak Ski Company introduces a new line of direct-to-consumer products featuring newly developed technology
from Ski
Bode Miller wants you to try his skis. No, not the burly metal Head or Atomic skis that saw him become the two-time overall World Cup champion and six-time Olympic medalist. He’s not pushing $2,500 pairs of Bomber Skis this time, either. Today, Miller is launching a new venture, Peak Ski Company, a direct-to-consumer ski brand leading with a line of six all-mountain skis designed for skiers like you and me—which is to say, skiable by mortal enthusiasts. Miller is joined by co-founder Andy Wirth, most recently the president and CEO of Squaw Valley Ski Holdings until 2018, who will serve as the brand’s CEO.
Miller, who retired from ski racing in 2017 and has put his name on a number of ski and ski-adjacent brands in the time since, began his latest project over a year ago with the intense focus on developing the highest performance skis possible, designed for all skiers and every part of the mountain. While heavily focused on downhill performance, Peak Ski Company isn’t making racing skis. They instead fall into the all-mountain category.
Posted from Outsideonline.com
