Indy Pass Signs Saddleback, Waterville Valley
Partnerships transform Indy Pass into destination product in the Northeast
The Indy Pass today announced partnerships with Maine’s Saddleback and New Hampshire’s Waterville Valley, two of the largest independent New England ski areas that had remained unaffiliated with a national multipass.
The deals are effective immediately, granting Indy Pass holders two unrestricted days at each mountain through the end of the 2020-21 ski season. Saddleback will charge passholders an additional $10 for each visit. Both mountains will also join Indy’s roster for the 2021-22 season, and Saddleback will drop the $10 charge. The two additions give the Indy Pass 63 partner ski areas in North America and 12 in New England. The pass remains on sale for $259, and a spring pass, which adds blackout dates at previously unrestricted Bolton Valley, Magic, and Cannon, will go on sale for $149 and $69 for kids under 12 beginning March 1.
It’s hard to overstate the significance of these partnerships for Indy Pass. In signing Saddleback and Waterville Valley to a roster that already includes Jay Peak and Cannon, the pass has locked in four Northeast headliners, establishing Indy as a destination product that is a viable and steeply discounted alternative to the Epik and Ikon Passes. The deal also signals to the remaining large independents that Team Indy is a viable coalition, with the kind of national marketing heft and affiliation with a broad roster of peer mountains that’s difficult to summon as a standalone entity.
Here’s a bit more on what this announcement means for Indy Pass, Saddleback, Waterville Valley, and Northeast skiing as a whole.
Posted from the Storm Skiing Journal
