Teton Gravity Research and Indy Pass team up to
highlight the spirit of independent ski and snowboard resorts
Short film featuring 12 Indy Pass resorts releasing fall 2021.
Jackson, WY February 18, 2021 – Teton Gravity Research, the global leader in action sports, adventure and outdoor media, is excited to announce a partnership with Indy Pass, the fastest-growing multi-mountain pass in North America, to explore the spirit of independent ski and snowboard areas around North America. Titled “In Pursuit of Soul”, this project will produce digital and social storytelling at twelve different independent resorts throughout the winter season, with a short film to be digitally released in Fall 2021.
“We are really excited about the opportunity to highlight some of the independent resorts that have rich histories, amazing characters and interesting stories that deserve to be told” said TGR co-founder Steve Jones. “While our annual films typically focus on big mountains and more exotic destinations, the exciting part of working on a project like In Pursuit of Soul is that it lets us showcase a different side of the industry that will still resonate with our core audience.”
Of the 61 independent and authentic resorts from the Indy Pass Coalition, the TGR crew will be heading to six locations on the east coast, including Berkshire East, Bolton Valley, Cannon Mountain, Jay Peak, and Magic Mountain – with the announcement of a sixth resort coming soon, as it gets added to the Indy Pass program. The team will then head west to hit six different independent ski areas in the Northern Rocky Mountains, including 49 Degrees North, Beaver Mountain, Brundage Mountain, Lost Trail Powder Mountain, Mission Ridge and Snow King Mountain.
“TGR is an action-sports powerhouse with the passion and experience to uncover the unique energy and culture of these independent resorts,” said Doug Fish, Indy Pass founder. “For so long, ski films have zoomed in on the biggest mountains and most outlandish tricks, and so it’s exciting to work with a company like TGR to showcase these places where we all learned to ski and that still mean so much to us today. The story of our partners – mom-and-pop ski areas with colorful histories, passionate staff, and deeply invested communities – is the collective story of skiing that we all share, and, like the Indy Pass itself, it’s time to bring that relatable and realistic story to a broader audience.
The In Pursuit of Soul project is being directed by Jeremy Grant, who most recently directed TGR’s latest mountain bike film, ACCOMPLICE. Content will be released across TGR’s multi-channel platform including social, web and on the new TGRtv (available for download on Apple TV, Roku, Amazon and most major streaming platforms).
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About Teton Gravity Research;
Teton Gravity Research (TGR) is the leading brand in action-sports, adventure, and youth-culture media, captivating audiences with world-class storytelling and content for more than 25 years. With a global, multi-channel footprint, award-winning multimedia film projects, an industry leading experiential platform, unprecedented viral content, and a rapidly growing apparel and optics line, TGR is one of the fastest growing media and lifestyle brands on the planet. TGR is a proud member of Protect Our Winters, 1% For The Planet, BICEP, Surfrider Foundation and IMBA. For more information on TGR, visit TetonGravity.com
About Indy Pass;
In its second season the Indy Pass has become the fastest-growing multi-resort pass in North America. It offers 61 mountains across the US and Canada, each providing two days of skiing or riding for an early-season price of $199 for adults and $99 for kids. Indy Pass resorts are independent and uniquely authentic. Many are owned and operated by multi-generational families who are passionate about snow sports. The Indy Pass has experienced rapid growth during the 2020-21 season and plans to expand its roster of resorts for the 21-22 season.
